HIWIN LOGO

Brand Values

The brand name HIWIN is the abbreviation of “HI-TECH WINNER,” which is derived from “With us, you are a hi-tech winner.”The purpose of the HIWIN brand is that by choosing HIWIN precision motion products, subsystem and mechatronic solutions, customers can improve their products’ added value, quality, and performance, enabling them to be the winners in their industries. HIWIN strives to become a “high-tech winner,” driving industry upgrades, increasing the industry’s international competitiveness, and exerting global influence.

Brand Strategies

• Marketing worldwide under the HIWIN brand.

• With the business philosophy of “Global view, local touch,” HIWIN established global sales channels, quickly connecting to the market and providing pre-and after-sales services.

Marketing Strategies

• With the mission of sustainable innovation, HIWIN collaborates with customers to implement ESG tasks, including the service of components, subsystems, and system parts.

• Integrating mechatronic products, smart automation equipment, and system services to provide eco-friendly and efficient total solutions.

• Developing and managing a wide range of products under a single brand. For example, we can apply core technologies to new fields such as healthcare and semiconductors.

Brand Management

• As of 2023, HIWIN has been trademarked and registered in 86 developed countries, including the U.S., Japan, and Europe. Also, trademark applications in three other countries are currently pending. The product line comprises the Ballscrew, Linear Guideway, special bearings, DT Strain Wave Gear, Torque Motor Rotary Tables, Industrial Robots, and semiconductor equipment. The HIWIN brand has a 100% utilization rateNote.

Note: “100% utilization rate” means that all products are manufactured and sold in-house, without contract manufacturing or ODM practices.

Branding Efforts

President Enid H.C. Tsai directly supervises and leads the implementation of existing programs and the launch of new ones under the HIWIN brand. The Sales Department collaborates with the Planning Section and other units to promote and implement these programs jointly. The Company maintains a consistent annual funding of approximately 1% of the yearly revenue, which may fluctuate depending on the year’s global situation and economic conditions.

The HIWIN brand has gained a formidable reputation and is now the leading brand globally for motion control and system technology.

We have long investment in marketing the HIWIN brand, through means such as:

• Each year, we participate in 200 professional exhibitions worldwide to directly engage with customers and potential customers, showcasing HIWIN’s capability in providing integrated electromechanical total solutions.

• We invest significant funding in ads on web portals, professional technology forums, technology columns, professional journals, domestic/foreign magazines and digital media. (Including physical and online presentations)

•We set up HIWIN ads at airports, train stations, highways, etc.